Reviving Portland’s Hollywood District: Palindrome’s Vision for Historic Redevelopment
There are specific places that remind us of an important event or time in our life. Places that acted as more than just a background setting — they were an extension of our home and community. Even after they’re gone, these places linger in our minds. So it’s magic when someone brings those places back to life: dusts off the halls, maybe reinforces the frame and puts the gears back in motion again. That was Palindrome CEO Chad Rennaker’s inspiration when Palindrome set its sights on restoring Portland’s Hollywood District.
Palindrome doesn’t have the endless wallet of venture capitalists. They rely on local banking relationships to turn their visions into reality. Their projects are unique, with many moving parts — turnkey solutions won’t fit their needs. Palindrome requires a partner financial institution that cares about the communities it serves and looks at the businesses it helps as individuals instead of forcing them into a one-size-fits-all approach. Bank of the Pacific is just that kind of partner. “I’ve worked with Palindrome for several years at other institutions, and they’re a fantastic company,” says Jon Little, commercial banking team leader at Bank of the Pacific. “They work in several different states, providing affordable housing and partnering with government entities, which is so necessary. They’re really loyal to Portland — they love Portland, and this is their headquarters.”
The ZED, one of Palindrome’s most recent projects, offers a community hub in Portland’s Lents neighborhood that brings together food, drink, and entertainment all under one roof.